SE’LORAE was born from that idea – of creating fragrances that linger like light, memory, and presence. The name itself carries our inspiration: Selene, the moon, soft and constant; and Aurae, the unseen atmosphere we carry with us. Together, they reflect the essence of SE’LORAE: timeless, quiet, yet unforgettable.

For years, SE’LORAE lived in small moments – perfumes shared among family, gifted to friends, remembered more by feeling than by name. It was never about following trends, but about crafting scents that felt right, close, and enduring.